about
The first unified analytics solution with integrated experimentation engine and AI-based marketing assistant
Admetrics is a technology company specializing in advanced advertising analytics and optimization solutions. It serves Direct-to-Consumer (DTC) brands and marketing agencies, providing tools to enhance ad performance and decision-making. Operating in the digital marketing and advertising sector, Admetrics offers a software platform that integrates the latest tracking technologies, ensuring compliance with GDPR and addressing iOS 14 tracking challenges. The platform's core features include AI-generated predictive audiences for lookalike modeling and retargeting, a unified dashboard for paid and unpaid performance data, and precise attribution of sales to touchpoints and campaigns. Admetrics generates revenue through a subscription-based business model, offering enterprise-level software to clients who seek to maximize their advertising efficiency and return on ad spend (ROAS). The company’s market includes growing DTC brands and marketing agencies looking to scale their operations with data-driven insights and AI capabilities. Keywords: advertising analytics, AI-driven, predictive audiences, DTC brands, marketing agencies, GDPR compliant, iOS 14 tracking, campaign optimization, subscription model, ROAS. — this profile has been compiled from public sources. The founders haven't yet claimed it.
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funding history
| Round | Amount | Date |
|---|---|---|
| Angel | Undisclosed | Sept 2023 |
| Seed | €0.23 | Dec 2022 |
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